I think that last statement is a little inaccurate. The biggest ents medium (even with current problems) is music followed by video games, then TV, then movies and finally radio. And certainly the likes of SX, nuendo, Digi 001 , TDM, etc etc FAR outsell their pro-video counterparts - so far that is. There are a LOT more recording studios than there are TV/Video companies. The figures in the UK for 2001/2002 as revenue turnovers - Music 2 billion Games 1 billion movies 780million The sources are Music Week, Develop and MCV if you want to check them out. and I believe the same proportions are roughly true worldwide. Wait and see what apple to with emagic would be my suggestion rather than idle speculation. And see if they try to buy Universal. Apple needed/wanted some of the music pie and emagic needed to sell up to sustain. Its only a similar story to the Steinberg sitch.